This Privacy Policy sets out the types of data we process, the purposes and legal basis for such processing, and the rights that you have as a data subject.
Because your privacy matters to us, we invite you to read this Privacy Policy for key information about:
• the personal data we collect about you,
• what we do with that data, and
• who it may be shared with.
This Privacy Policy applies to all individuals whose personal data we process in the course of our business, including:
• visitors to our website
• prospective customers and professional contacts
• existing customers and users of our products or services
• suppliers, service providers, and business partners
• other individuals whose data we may process in the context of providing our products, services, or communications
Personal information you provide to us
When you contact us through our website, by email, or otherwise interact with us, we may collect and process the following information:
• your name and contact details (such as your email address, phone number, or company name)
• your job title, area of expertise, and the organisation you represent
• any other information you choose to provide in your communication with us (e.g. project details or inquiries)
Information collected automatically
When you visit our website, we may automatically collect certain information such as your IP address, browser type, operating system, referral source, pages viewed, and the date and time of your visit. This helps us understand how visitors use our site and improve the overall experience.
Personal information from third parties
In some cases, we may receive limited contact or business information from professional sources such as trade shows, industry directories, or referrals. This is always done in accordance with applicable data protection laws.
We use your personal data only for legitimate business purposes, including:
• responding to inquiries and providing information about our products and services
• managing our commercial relationships with customers, suppliers, and partners
• improving and maintaining our website and marketing communications
• meeting contractual and legal obligations
The legal bases for processing your personal data under the GDPR are:
• Performance of a contract when processing is necessary to deliver our products or respond to an inquiry you make
• Legitimate interests when processing enables us to operate our business efficiently and communicate with professional contacts
• Legal obligations when processing is required to comply with applicable laws or regulations
We may analyse information about how visitors interact with our website in order to identify potential business leads and improve our sales and marketing activities
Our website uses cookies and similar technologies to improve functionality, analyze website traffic, and understand user behaviour.
Cookies are small text files placed on your device when you visit a website. Some cookies are essential for the site to function properly, while others help us analyze and improve our website performance.
You can manage your cookie preferences at any time through your browser.
We use trusted third-party service providers to help us operate our website, manage inquiries, and analyze usage data. These include website analytics providers and customer relationship management (CRM) platforms used for communication and performance analysis.
We may share your personal data only with trusted third parties where necessary to operate our business or provide our services, such as:
• IT and website service providers (for hosting, analytics, and communications)
• business partners or agents assisting in delivering customer solutions
• legal, regulatory, or law enforcement authorities when required by law
All such third parties are contractually bound to handle your data securely and only in accordance with our instructions and applicable data protection laws.
We retain personal data only for as long as necessary for the purposes outlined in this policy or as required by law. Once data is no longer required, it will be securely deleted or anonymized.
We take appropriate technical and organizational measures to protect personal data from unauthorized access, loss, misuse, or alteration. Access to personal information is restricted to employees and service providers who need it to perform their duties and who are bound by confidentiality obligations.
While we take all reasonable steps to secure your information, please note that data transmission over the internet can never be guaranteed as completely secure.
Under the GDPR, you have several rights in relation to your personal data. These include the right to:
• request access to and a copy of the data we hold about you
• request correction or deletion of inaccurate or outdated data
• withdraw consent (where processing is based on consent)
• object to processing based on legitimate interests
• request restriction of processing
• request data portability in certain cases
You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens) if you believe your rights have been infringed.
We may update this Privacy Policy from time to time to reflect changes in legal requirements, technology, or our business practices. The latest version will always be available on our website, and any material updates will be communicated where required.
If you have any questions about this Privacy Policy or the personal data we hold about you, please contact us at:
support@cruden.com
Cruden B.V., Pedro de Medinalaan 25, 1086XP Amsterdam, The Netherlands